Terms & Conditions

Effective date: 28 November 2025

1) About us

Trading name: Apollo Rank ("we", "us").
Contact: [email protected]

These Terms govern your use of our website and services. By starting a trial, creating an account, or paying an invoice, you agree to these Terms.

2) Definitions

Client/you – the business purchasing the service.
Service – our review‑request and reputation‑management service delivered via SMS/Email (and any add‑ons we agree in writing).
Trial – the 14‑Day Review Sprint.
GBP – Google Business Profile.
DPA – the Data Processing Addendum at Schedule 1.

3) The Service

We provide a done‑for‑you review‑request workflow that sends one polite request after each job and one reminder max, with clear opt‑outs in every message. Requests are sent via SMS and/or Email. We may add channels later.

We configure templates, branded links/QR, optional showcase widgets, and basic alerts/reporting. We do not guarantee a specific number of reviews, rankings, revenue, or enquiry volume.

4) Trial: 14‑Day Review Sprint (No Results, No Fee)

No Results, No Fee means you will not be charged the first subscription fee if you do not see a clear uptick in new Google reviews on your GBP in the 14 days after activation.

To keep the Trial fair and representative, you agree to:

complete a 10‑minute onboarding and connect GBP;

provide a workable contact source (e.g., recent customers or job exports) or start from new jobs;

allow us to use our Google‑safe templates (no incentives, no gating; one reminder max);

avoid pausing/altering the flow during the Trial without telling us.

“Results” means new Google reviews appearing on your GBP during the Trial versus the preceding 14 days, taking into account list size, message deliverability, and seasonality. We may verify using GBP screenshots/exports.

After the Trial, the monthly plan applies unless you cancel before billing (see §8–§9).

5) Your responsibilities

You agree to:

ensure you have a lawful basis to contact your customers (e.g., consent/soft opt‑in) and comply with PECR and applicable messaging rules;

supply accurate and lawful customer contact data;

not request, offer or imply incentives for reviews and not gate/screen reviews;

comply with Google policies, platform terms, and all laws applicable to your business;

review and approve suggested review replies if reply‑management is included.

6) Acceptable use

Do not use the Service to send illegal, misleading, threatening, or harassing messages, or to target people without a lawful basis. We may suspend the Service for suspected abuse or security risks.

7) Third‑party services

Our Service uses third‑party platforms (e.g., hosting, CRM/automation, email/SMS gateways). Their availability and terms may change. We are not liable for outages or changes outside our control.

8) Fees & billing

Subscriptions are billed monthly in advance by card or direct debit. Except for the Trial promise in §4, fees are non‑refundable. We may change prices with 30 days’ notice (not during your Trial). If you do not agree, you may cancel before the change takes effect.

9) Term & cancellation

Your plan continues month‑to‑month until cancelled. You can cancel anytime from your account or by email; cancellation takes effect at the end of your current paid month. We may suspend or terminate for non‑payment, material breach, or legal/compliance risk. On termination we stop sending requests and, on written request, delete or return your end‑customer data per §12/Schedule 1.

10) Changes to the Service

We may introduce new features, make non‑breaking changes, or remove deprecated features (e.g., due to platform policy changes). We will not materially reduce core functionality during an active paid period without notice.

11) Warranties & disclaimers

We will provide the Service with reasonable skill and care. Except as set out in these Terms, we exclude all warranties to the maximum extent permitted by law. We do not warrant: a specific number of reviews, rankings, enquiries, revenue, or uninterrupted access.

12) Data protection

We act as controller for our own clients’ data and as processor for your end‑customer data used in review requests. The DPA at Schedule 1 applies to processing we perform on your behalf. Each party will comply with the UK GDPR and Data Protection Act 2018.

13) Liability

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be limited by law.

Subject to the above, our total liability arising out of or in connection with the Service is limited to the fees you paid in the 3 months before the event giving rise to the claim. We are not liable for indirect or consequential loss, loss of profits, business, data, goodwill, or anticipated savings.

14) Indemnity

You shall indemnify us from claims, fines, or costs arising from: (a) your breach of laws on electronic communications (e.g., PECR), (b) use of incentives or review gating, (c) unlawful or inaccurate customer data you supply, or (d) your breach of Google or messaging‑provider policies.

15) Confidentiality

Both parties must keep non‑public information confidential, using it only to perform the contract, and protect it with reasonable safeguards.

16) Force majeure

Neither party is liable for failure or delay caused by events beyond reasonable control (e.g., internet/provider outages, changes in third‑party policies, strikes, war, acts of government) while the event continues.

17) Governing law & jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction, except that either party may seek interim injunctive relief in any court of competent jurisdiction.

18) Changes to these Terms

We may update these Terms from time to time. Updates will be posted on our site with a new effective date. Material changes will be notified by email or in‑app notice. Continued use after the effective date constitutes acceptance.

19) Contact

For questions about these Terms: [email protected]

Schedule 1 – Data Processing Addendum (DPA)

1. Roles

For end‑customer personal data used to send review requests, Client is the controller and we are the processor.

2. Subject matter & duration

Processing customer contact details (name, phone, email) and basic job context to send review requests and reminders. Duration: for the term of the Service and 30–90 days after termination for deletion/return.

3. Nature & purpose

Transmission of review requests via SMS/Email; message personalisation; delivery status; opt‑out handling; simple reporting.

4. Categories of data subjects & data

End customers of the Client. Data: name, contact details, job context (date/type), message metadata (timestamps, delivery status), opt‑out status. No special category data is required or permitted.

5. Client instructions

We act only on documented instructions (including via dashboard/workflows). Client is responsible for the lawfulness of instructions and for providing required privacy information to data subjects.

6. Sub‑processors

We use reputable sub‑processors to provide hosting, CRM/automation, email/SMS delivery, analytics, backups, and security. A current list is available on request. We remain responsible for sub‑processors and will put in place appropriate data‑processing terms.

7. International transfers

Where data is exported outside the UK, we will implement appropriate safeguards (e.g., IDTA/UK Addendum, UK‑US Data Bridge where applicable) and assess risks.

8. Security

We implement appropriate technical and organisational measures (encryption in transit, access controls, authentication, logging, least‑privilege, staff training). We will notify the Client without undue delay after becoming aware of a personal data breach affecting Client Data and will assist with remediation as required by law.

9. Assistance & audits

We will assist the Client with reasonable requests to help fulfil data‑subject rights and DPIAs, taking into account the nature of processing. On reasonable notice, the Client may audit our compliance (typically via documentation and questionnaires).

10. Deletion/return

Upon termination or on written request, we will delete or return Client Data within 30–90 days, unless law requires retention.

11. Contact for data protection

[email protected] (or the contact published in our Privacy Policy).

These Terms are provided for general information and should be reviewed with your legal adviser to ensure they reflect your specific circumstances and suppliers.